Behind the Scenes: Goodwill Retail Campaign Fall/Winter 2016

Just when I thought my heart may explode with Goodwill love, I learned Goodwill features real shoppers in their retail advertisements! How cool is that?! (Start using their hashtag #igotitatgoodwill, and you could be next!) When they asked me to take part in their Fall/Winter retail campaign, I couldn’t help but contain my excitement. My joy was not centered around my ability to self-promote, but rather to contribute to an organization that empowers my community. The idea someone could be inspired by my outfit and venture to Goodwill for the first time made my heart happy,





In my experience, Goodwill shopping isn’t a one-time experience, but rather shoppers come back to Goodwill again and again, addicted to the thrill of the hunt and a bargain. If I can influence even five people to become lifetime Goodwill shoppers, 82% of the revenues from their lifetime purchases will support education, training, and job placement in our community. (Source: Goodwill International) Over the course of twenty years, the ripple effect of those five shoppers could create numerous jobs and a positive economic impact in our region. In 2014 alone, Goodwill of Middle Tennessee was directly responsible for the employment of 11,397 people and spent $77 million dollars in the regional economy! (Source: Goodwill Industries of Middle Tennessee, An Economic Assessment)




Sweater Coat: Forever 21, old (Similar Here); Shirt: old, Tommy Hilfiger (Similar Here); Skirt: Unknown via Goodwill (Similar Splurge or Similar Save);Boots: Frye; Watch: Tory Burch; Bracelet: Kendra Scott; Nail Bracelet: Giles & Brother;  Coordinates Bracelet: Similar Here; Nails: Angora Cardi by Essie

Shirt: Polo Ralph Lauren via Goodwill; Skirt: Bebe via Goodwill (Similar Splurge or Similar Save); Broach: My Mom’s jewelry box (taken from a necklace) (Love this and this); Shoes: Carlos by Carlos Santana; Watch: Tory Burch; Bracelet: Kendra Scott; Nail Bracelet: Giles & Brother;  Coordinates Bracelet: Similar Here; Nails: Angora Cardi by Essie

Are you convinced to start shopping at Goodwill yet? What’s not to love? You can find a great bargain, contribute to the education, training, and job placement of individuals and positively impact the local economy. I can’t think of a better way to shop for a cause! If you live in Middle Tennessee, this Saturday (December 5th) is the last half-off Saturday of 2015 and a great way start Goldwill Digging. (Read my tips here, first)

Special thanks to Candace Newson and the rest of the Goodwill of Middle Tennessee team for allowing me to participate and being enjoyable and supportive. Who knows? If you live in Middle Tennessee, you might see a familiar face in print and TV ads come January!

If you find any Goodwill gold this weekend, tag me in your Facebook, Instagram, or Twitter posts with #goldwilldigger!

Pin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someoneShare on Tumblr


  1. January 2, 2016 / 7:13 pm

    This is amazing! There is nothing better than a great goodwill find. I also love donating to the goodwill.

  2. January 2, 2016 / 7:51 pm

    I love visiting our local Goodwills. There are always great buys and I’m out a charity in the process!

Leave a Reply

Your email address will not be published. Required fields are marked *